The challenge
A retreat about stillness, sold through a noisy booking engine.
Guests arrived expecting quiet but booked through pop-ups, countdowns and stock photography that said the opposite.
All work
02 / 05
A slow booking journey for a cliffside retreat on Folegandros that sells silence: light-led imagery, soft motion and nothing loud.
- Project
- 02
- Category
- Digital Experience
- Year
- 2025
Overview
Twelve rooms, one view, and a website that refuses to hurry.
- Client
- Solace Folegandros
- Industry
- Hospitality
- Year
- 2025
- Location
- Folegandros, Greece
- Services
- Strategy
- Creative Direction
- UX/UI Design
- Web Design
- Development
- Motion
The approach
Slow everything down, then let light carry the story.
We paced the journey like a day on the island — dawn to dusk — with an italic serif voice and a palette taken from the cliff at sunset.
The solution
A calm, image-first experience with booking woven in, not bolted on.
Room pages that read like postcards, soft scroll-led motion and a three-step reservation flow without a single pop-up.
The result
The experience now begins long before guests arrive.
The site finally feels like the place: unhurried, warm and confident enough to stay quiet.
What we did
Our part in the work.
Qoro led 6 disciplines on Solace, carried by one small team from first conversation to launch.
- 01 Strategy what stillness looks like online
- 02 Creative Direction dawn to dusk, in one scroll
- 03 UX/UI Design a booking flow without pressure
- 04 Web Design rooms as postcards
- 05 Development booking engine integration
- 06 Motion soft, light-led transitions
Design system
Colour & type.
The palette and typefaces behind Solace. Tap a colour to copy its value.
Display
Instrument Serif Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &?!
Body
Almarai Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &?!
A single italic voice, horizons instead of boxes, and colour that changes with the time of day.
Wordmark
Solace
Interaction — try it
The website
Designed and built in the browser.
Homepage, index and inner pages, designed as one system across desktop and mobile.
On mobile
Redesigned for the thumb, not shrunk from the desktop.
Outcome
-
01
More immersive experience
Guests feel the place before they book it.
-
02
A calmer booking journey
Three steps, no pressure tactics.
-
03
One consistent voice
From first visit to arrival email.
Solace — in one line
A booking site that feels like the first quiet hour of a long holiday.
Next project
03 / 05
Ferro
