The challenge
Objects made to last decades, sold through a shop built in a weekend.
Ferro’s pieces are bent and brushed by hand, but online they sat in a generic theme next to discount banners.
All work
03 / 05
A headless storefront for a Milanese steel furniture maker, where every product page reads like a spread from a printed catalogue.
- Project
- 03
- Category
- E-commerce Platform
- Year
- 2025
Overview
Hand-bent steel deserved better than a template checkout.
- Client
- Ferro Milano
- Industry
- Furniture & Retail
- Year
- 2025
- Location
- Milan, Italy
- Services
- Strategy
- UX/UI Design
- Web Design
- Development
The approach
Treat the shop as a catalogue first and a checkout second.
Heavy grotesk headlines, cool steel neutrals and generous product photography framed like museum objects.
The solution
A fast headless storefront with editorial product pages.
Each object gets a spread: material, dimensions, lead time and the story of how it is made, with checkout one tap away.
The result
The shop now feels as solid as the furniture.
Ferro has a storefront it owns completely, ready for new collections without a redesign.
What we did
Our part in the work.
Qoro led 4 disciplines on Ferro, carried by one small team from first conversation to launch.
- 01 Strategy catalogue first, checkout second
- 02 UX/UI Design product pages as spreads
- 03 Web Design steel, weight and white space
- 04 Development headless commerce, built for speed
Design system
Colour & type.
The palette and typefaces behind Ferro. Tap a colour to copy its value.
Display
Almarai ExtraBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &?!
Body
Almarai Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &?!
Heavy type set tight like stamped metal, a strict product grid and steel gradients used only on the objects themselves.
Wordmark
Ferro
Interaction — try it
The website
Designed and built in the browser.
Homepage, index and inner pages, designed as one system across desktop and mobile.
On mobile
Redesigned for the thumb, not shrunk from the desktop.
Outcome
-
01
A premium shopping experience
Products presented like objects, not stock.
-
02
Full platform ownership
A headless stack Ferro controls.
-
03
Ready to grow
New collections without a redesign.
Ferro — in one line
A storefront with the weight, and the patience, of steel.
Next project
04 / 05
Mono
